Nigeria’s leading commercial bank, Sterling Bank Plc yesterday unveiled a new logo that builds on its new ‘Rising Sun’ corporate identity reflecting a new, modern look and feel that portrays the bank’s growth trajectory and position for the future. Building on the previous logo which represented a brand aiming for the moon, the new symbol has been rolled out across the bank’s branches nationwide as well as its digital platforms.

“The logo represents our drive and mission to be Nigeria’s foremost bank, delivering highly impactful and valuable solutions for all our stakeholders,” said Sterling Bank’s CEO, Abubakar Suleiman. “Recently we have launched innovative, market-disrupting products such as Specta -Nigeria’s fastest consumer lending platform, FarePay -Africa’s 1st Contactless Transport Card and I-Invest -World’s 1st Mobile Treasury Bills App among others. The logo reflects how far we have come as a Bank and our plans for the future.”

Chief Marketing Officer of Sterling Bank, Ibidapo Martins said the new logo was imperative because the former logo symbolized a brand going on a journey while the new one is an indication that “we have arrived at the top and are ready to take over the Nigerian banking industry.

According to him, “The revolution is in full swing and we have only just begun. This is the time to chart new territories, defy expectations and push forward more than we have ever done in the past.”

The new logo will be rolled out across the Bank’s footprint and will be visible in the branches, on employee apparel and across digital channels. While it continues to provide full-service commercial banking, Sterling Bank will focus its resources on driving efficiency across the business under the three pillars of agility, digitization and specialization. These pillars are the bank’s pathway to sustainable growth by enhancing its ability to innovate, solidify its retail funding base, strengthen its enterprise-wide risk management framework and drive excellent service delivery across all its channels to enhance customer experience.

Sterling Bank’s new brand identity reinforces the bank’s ambition to roll out more innovative and disruptive solutions aiming for a greater market share of the retail banking segment.