• FirstBank, one of the leading bank in Africa in celebration of over 130 years of solid and effortless financial services and solutions in Africa, rolls out the drums to unveil ‘Giant in You’ Campaign in Lagos amidst funfair.

The event was well attended by guests from various media houses, agencies, and FirstBank staff.

The campaign is no doubt a relief in this present challenging economy and a significant event for the bank and its customers.

Impressively, FirstBank continues to initiate innovations and ideas to support her customers regardless of their status and age.

‘Giant in You’ is a platform for all! Entrepreneurs, Employees, students, retirees and Nigerians living in the diaspora.

Speaking at the event which held on 12th July, 2024, which coincidentally marks his 13th year of working with FirstBank, Mr. Olayinka Ijabiyi, Head of Brand and Stakeholder Management, Marketing, and Corporate Communications who represented Folake Ani-Mumuney, the Global Head of Marketing & Corporate Communications excitedly presented the ‘Giant in You’ Campaign, followed by product-specific Campaigns, FirstMobile, FirstOnline, FirstDiaspora, and XploreFirst.

He said the campaign is focused on empowering, inspiring, enabling, and supporting dreamers, achievers, innovators, entrepreneurs and everyday people to transcend the ordinary and begin to think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes and live the giant lifestyle.

He emphasized the bank’s commitment to bringing out the Giant in every customer and stakeholder.

“At FirstBank, we believe everyone has the potential to be a Giant. For over 130 years, we’ve been empowering individuals and businesses to achieve their dreams. Let’s take giant strides together and turn your ambitions into reality.” he added.

Also, Mr. Ismail Omamegbe, Head of Corporate Responsibility & Sustainability at First Bank, addressed attendees of the event on mapped out strategies to make ‘Giant in You’ every customer and stakeholder’s reality.

He said the bank’s unique products will benefit all customers including millenials, Gen Z and Nigerians living abroad.

“FirstBank makes banking services easy and accessible to our diaspora customers, offering them the same convenience as domestic customers.” He emphasized.

During the Q & A session, questions were raised on how the campaign would reach and benefit the masses, especially those at the grassroots and the motivation behind the new campaign. The satisfactory and brilliant responses indicates that the banking giant shows no signs of slowing down or resting on its oars.

The attendees expressed excitement and support for the campaign. The event concluded with interviews and sideshows. It was a great opportunity for stakeholders to come together and reflect on the bank’s rich history and its reassuring commitment to empowering its customers.

• FirstBank is not just the First, their customers come first. The ‘Giant in You’ is indeed a new era of greatness.