The Association of Corporate Affairs Managers of Banks (ACAMB) has rebranded to the Association of Corporate Communication and Marketing Professionals in Banks (while maintaining it’s acronym, ACAMB).

The new identity was announced at the association’s 2025 retreat held in Abeokuta, the Ogun State capital, on Thursday, November 6 to Sunday, November 9.

ACAMB, a non-profit body established to foster interaction among Corporate, Marketing Communications/Public Relations Managers in the banking sub-sector of Nigeria’s financial industry to project its positive image.

Speaking during his welcome address, at the gala night of the three-day event, Rasheed Bolarinwa, ACAMB President said the new identity was more than a name change.

“It symbolises a strategic expansion of our mandate — embracing marketing, stakeholder engagement, sustainability, and reputation management, alongside corporate communication,” he stated.

According to Bolarinwa, it is the formal expression of what ACAMB has already become: a coalition of innovators and leaders who shape narratives, influence trust, and connect banking to the heartbeat of the Nigerian people.

“We are no longer just communication officers — we are bridge-builders, storytellers, and reputation stewards, ensuring that our industry’s impact is seen, felt, and understood,” he emphasised.

To ensure increased relevance for the association in the present day, it’s Board of Trustees was inaugurated and constitution reviewed and ratified.

“The reform represents institutional maturity and the forward-looking vision of an association ready to meet the demands of the modern communications landscape,” he added.

Bolarinwa added that the retreat will be remembered not merely as a retreat, “but as the rebirth of a stronger, bolder, and more visionary ACAMB — one that will continue to amplify brand resilience, advance inclusion, and shape a positive narrative for Nigeria’s banking industry and economy,” Bolarinwa noted.