The Brand Journalists Association of Nigeria (BJAN) has announced the theme and line up of speakers at its 2025 Annual Conference, themed: “AI and Future of Marketing Workflow: Disruption or Opportunity.”

The conference will hold on November 28, 2025, at Oriental Hotel, Victoria Island, Lagos and bring together key stakeholders from Nigeria’s integrated marketing and communications industry.

The event will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer, SO&U Limited, one of Nigeria’s foremost advertising agencies. Under his leadership, the conference will provide a platform for industry professionals to explore how AI is transforming marketing strategies, advertising, and consumer engagement.

According to BJAN Chairman, Mr. Daniel Obi, the conference is designed to foster robust dialogue among professionals across public relations, brand and reputation management advertising, integrated marketing communications (IMC), and related sectors.

“AI is no longer a futuristic concept; it is a present reality reshaping industries and economies. This year’s conference will help stakeholders understand how to adapt, leverage opportunities, and navigate the ethical considerations of AI adoption,” Obi stated.

The speakers and panel members are: Dr. Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group; Mr. Folajimi Daodu, Chief Executive Officer, Vault Hill; Dr. Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON) and Bethel Obioma, Head, Corporate Communications, Sahara Group

The conference will also feature a panel discussion with experts from advertising, technology, banking, and telecommunications, including Emma Adeniran, an ICT Expert; Morolake Emokpaire, Marketing Lead, Cadbury Nigeria Plc; Lanre Basamta, CEO/Co-founder, Optimus AI Labs; Austin Onyebuchi Akosa, Chief Information Officer, UBA and Dr. Seyi Akindeinde, Founder Hyperspace Technologies.

The panel will examine emerging trends, ethical concerns, and strategic opportunities for AI adoption in marketing and business operations.

As the foremost group of journalists converting the integrated marketing terrain in Nigeria, BJAN’s annual conference has become a veritable platform for learning, networking, and robust dialogue on industry issues.

The 2025 edition will bring together business leaders, regulators, marketers, consumers, and journalists to explore how AI can drive innovation, efficiency, and competitiveness in Nigeria’s marketing and communications landscape.

Participants will also be afforded network, collaboration opportunities, along with vibrant ideas towards developing strategies for responsible and effective AI integration into marketing workflows.