Abimbola Mohammed, a respected brand analyst and content writer, has won the 2025 Marketing Journalist of the Year award at the 4th Nigeria Marketing Awards (NMA), held at Jewel Aeida, Lagos, on Saturday.

Competing against top journalists from leading newspapers and online platforms, Abimbola secured the prestigious award with her entry titled “Creative Industry Stakeholders Call for Strategic Financing Revolution to Unlock Nigeria’s $100 Billion Potential.”

Her entry stood out for addressing core marketing issues and for its polished prose, exceptional clarity, and depth. The jurors described her submission as one that met the highest industry standards, positioning her as an outstanding writer with a journalist’s mindset rooted in excellence and ethical practice. Her innovative approach to content development continues to set new benchmarks for insightful and compelling brand journalism.

A registered member of the Advertising Regulatory Council of Nigeria (ARCON), the Nigerian Institute of Public Relations (NIPR), and a full member of the Chartered Institute of Sales and Customer Service Management (CISCSM), this latest recognition further strengthens Abimbola Mohammed’s reputation as a professional who speaks the language of the Integrated Marketing Communications (IMC) industry fluently.

A multimedia journalist making her mark

Abimbola is a multimedia journalist who has carved out a distinctive space for herself in journalism, marketing, and communications. As Chief Correspondent and Senior Content Writer at Marketing Edge Publications, she has earned a reputation as a trusted voice in the industry—known for insightful articles, compelling narratives, and solutions-driven content.

Passionate about storytelling, problem-solving, and business growth, she thrives at the intersection of journalism, marketing, and strategic communication. Her expertise spans content marketing, proofreading, and collaboration, enhanced by strong teamwork and effective communication skills. A cooperative and dedicated team player, she is committed to sharing knowledge and driving constructive change.

Her journalism career began at Lagos Traffic Radio, where she gained early newsroom experience. She later joined Marketing Edge, covering Integrated Marketing Communications, and also serves as a social media strategist with Hanoville Specialist Hospitals. These experiences have equipped her with a deep understanding of the marketing landscape and the capability to craft narratives that deliver measurable outcomes.

Academic excellence and professional development

Abimbola’s academic background is equally impressive. She studied Mass Communication at The Polytechnic, Ibadan, and Broadcasting at Lagos State Polytechnic. She also holds a Postgraduate Diploma in Mass Communication from Caleb University.

With a Master’s degree in Corporate Communication from Rome Business School (RBS), she is currently pursuing an MSc in Advertising and Public Relations at Caleb University, as well as a Diploma in Media Management at Alphabet Media Academy (AMA), one of Nigeria’s leading media schools.

She has been certified by Rome Business School for Business Leadership Development and is an alumna of Lagos Business School and Oxygen Academy (O2) Lagos, where she studied Marketing Strategy. Her professional affiliations include membership in the Brand Journalists Association of Nigeria (BJAN), Junior Chamber International (JCI), and the Turnaround Management Association (TMA).

Strategic brand guardian

Mohammed has worked with several companies and individual brands, including Hanoville Specialist Hospital, Dr. Dolapo Akintunde, Successory Nigeria Limited, Digital Agency of Nigeria, Bradford Africa Awards (United Kingdom), African Cultural Hall of Fame, and Unforgettable Awards. She has provided strategic support in brand building, image management, and public relations across these engagements.

A trail of recognition

Abimbola’s hard work and dedication have earned her numerous accolades. She was named Brand Journalist of the Year 2025 at the ADVAN African Awards; Public Relations Journalist of the Year 2024 at the LaPRIGA Awards; and Marketing Journalist of the Year in 2023 and 2024 at the Nigerian Marketing Awards.

Her latest win marks her third consecutive recognition at the NMA, solidifying her position as one of Nigeria’s most accomplished marketing journalists.

A voice that drives change

A passionate writer and researcher with a strong grounding in Integrated Marketing Communications, Abimbola is driven by intelligent curiosity and a deep interest in Strategic Problem Solving (SPS) when developing marketing, branding, or communication strategies. Her excellent interpersonal skills and collaborative approach have earned her a reputation as a dependable and exceptional team player.

With hundreds of impactful articles to her name, she has established herself as a trusted industry voice. Her ability to craft compelling narratives and deliver solutions-driven content has helped brands overcome marketing challenges, improve sales, and maximize ROI.

Recently promoted to Chief Correspondent and Senior Content Writer at Marketing Edge Publications, Abimbola continues to demonstrate versatility and proficiency across media and communications. As she grows and evolves professionally, she remains a formidable force in journalism, marketing, and strategic communication.