Daodu, one of Africa’s most prominent voices in artificial intelligence (AI), blockchain, and immersive technology, will be speaking at the BJAN-organised event on the theme: “AI and Marketing Workflow: Disruption or Opportunity,” at the Brand Journalists’ Conference scheduled for Friday, November 28, 2025, at the Oriental Hotel, Lekki, Lagos.

According to Daodu, participants at the conference should come with a broad mindset to exchange ideas on Artificial Intelligence (AI) to be able to appreciate the many advantages it offers.

“AI is no longer a futuristic concept, but a present reality shaping industries and economies,” Daodu stated.

He noted that, like every major innovation, AI has both positive and negative sides, and innovators need to open their minds to the opportunities while they should also prepare for what could go wrong.

“AI is here to stay, and we must figure out how to work with it as co-collaborators,” Daodu said, adding that the BJAN conference will provide opportunities for discussion on AI come November 28.

The Brands and Marketing Conference is an annual event that brings stakeholders in the Integrated Marketing Communications sector together to discuss issues that affect not just the sector but the economy at large.

This year’s conference, which is the 13th in the series, will explore the benefits of AI in marketing to create a balance as the world grapples with this new trend.

Other seasoned professionals who will deliver the keynote alongside Folajimi Daodu, are Dr Cherry Eromosele, the Executive Vice President and Group Chief Marketing & Communications Officer at Interswitch Group and ARCON DG, Dr. Lekan Fadolapo, who will speak on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities”.

Their papers are expected to be dissected by a lineup of professionals and seasoned experts in a panel discussion. They are, Morolake Emokpaire, Marketing Lead at Cadbury Nigeria Plc., Lanre Basamta,
CEO/Co-founder Optimus AI Labs, Austin Onyebuchi Akosa, Chief Information Officer, UBA and Emma Adeniran, an ICT expert.